Shaw Go WiFi Easy Device Registration

Lead UX Designer, Shaw Communications Inc.

Background: The objective of the Easy Device Registration project was to increase device registration by requesting users to sign up when they first opened the WiFi Finder app.

Approach: Working within an aggressive timeline, after gathering requirements and sketching user flows and interaction designs, I organized and facilitated guerrilla testing by creating prototypes and testing the design with Shaw’s Customer Service Representatives.

Brainstorming Flows

I would test a design with three users, incorporate the feedback, then retest. The optimal design was reached within five sessions. This approach proved invaluable for removing opinion when presenting the final design to the stakeholders.

Prototypes for Usability Testing