Shaw Gateway Optimizations 

UX Designer, Shaw Communications Inc.

Summary: The goal was to increase quality traffic to the conversion page. I identified various locations to include CTAs contextually throughout the campaign page. These CTAs improved engagement within the campaign page and pathed users to the conversion page. The bottom CTA that replicated a button in the nav was most successful with clickthroughs at times almost doubling the original CTA in the nav. I have applied this learning to multiple campaign pages that have all experienced similar success.

CTA Optimization Recommendations

Why Gateway CTA Optimization Recommendations

Why Gateway CTA Optimization Recommendations

How It Works CTA Optimization Recommendations

How It Works CTA Optimization Recommendations

In Production

Most successful CTA at bottom of page

Most successful CTA at bottom of page

Gateway Redesign

Shaw Communications Inc.

Summary: The objective was to improve conversion during an upcoming holiday campaign by redesigning the site. I performed a heuristic analysis and interpreted analytics to identify improvement opportunities. Based on this discovery I explored potential solutions. Due to the aggressive timeline we focused on improvements to the conversions "Get one now" page.

Heuristic Analysis Mark-Up

"Why Gateway" heuristics analysis mark-up

"Why Gateway" heuristics analysis mark-up

"Get one now" heuristics analysis mark-up

"Get one now" heuristics analysis mark-up

High Level Concept

Optimization exploration

Optimization exploration

Interaction Design

Shaw Customer "Get one now" wires

Shaw Customer "Get one now" wires

Non-Shaw Customer "Get one now" wires

Non-Shaw Customer "Get one now" wires

In Production

Shaw Customer "Get one now" page

Shaw Customer "Get one now" page

Non-Shaw Customer "Get one now" page

Non-Shaw Customer "Get one now" page