Shaw Direct HD Guide
Lead UX Designer, Shaw Communications Inc.
Background: The objective was to inform Shaw Direct customers of a significant upcoming upgrade to their receiver software.
Approach: I led brainstorming sessions with the visual designer and copywriter to identify content that needed to be communicated to Shaw Direct customers. Primarily we utilized the extensive content provided by the product team. Based on these brainstorming sessions I created the Story of the Upgrade and the Story of the HD Guide which fed directly into the content hierarchy and subsequently informed the foundation of the design.
Content Discovery
Sketch of interface flows and interactions
Sketch of layout
Content Strategy
Discovery, Software
Discovery, Equipment
Interface Content Hierarchy
Content Hierarchy, Site Map
High-Level Wireframes
High-level wire